The company has managed to free its culture of the fear of getting fired which has reportedly resulted in a workplace where communication is healthy to the point where mistakes and problems are openly discussed. Next Jump is where leadership takes great care during the hiring process to select those with solid character traits and when one of the chosen hits a slump, they get coached – a lot. He admonishes leaders to build what is termed the Circle of Safety, through which one harbors a “feeling of belonging, of shared values and a deep sense of empathy” that “dramatically enhances trust, cooperation, and problem solving.” His passage on the concept of Lifetime Employment at the tech company Next Jump is particularly enlightening. ![]() You may have one employee or dozens and regardless Sinek would challenge how healthy the work environment is. Are you aware that the less control one feels at work, the higher their stress levels? Or that children are better off if their parents work into the night at a job they love rather than arrive home early – and unhappy – from a one they despise? These may seem like obvious factoids and yet they’re perhaps worthy of additional reflection. As a business owner, leader, or regular earthling, you will benefit by knowing a good deal of what’s revealed here. As great as his prior book was, this one is a bit of a letdown, feeling at times like a disorganized collection of blog articles strung together by yarn and bubble gum.īut let’s focus on the quality parts. In his follow-up, Leaders Eat Last, Sinek tackles career fulfillment, saying “having a job we hate is as bad for our health and sometimes worse than not having a job at all.” He holds executives largely responsible for the malaise that is the unhappy employee, using military tales to help make his point (with the title being a tip of the cap to Marine officers who always let their troops eat first). In the past five years, Sinek has branded the sticky theme that people don’t care what you do or how you do it, they only care why – great advice for anyone who needs to spark action by motivating a single person or entire teams. If you’ve seen it, you likely agree that it’s highly effective and indeed it works quite well as summary of his outstanding first book, Start With Why. ![]() Simon Sinek is closing in on 20 million views of his TED talk entitled “ How great leaders inspire action,” the second-highest viewed speech on the not-for-profit’s website.
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